Common Ground Festival
A campaign and visual identity for a community music festival, from posters to wayfinding.
- Client
- Common Ground Festival
- Year
- 2024
- Services
- Campaigns and content · Brand identity
The challenge
Common Ground is run by volunteers and funded by its neighbourhood. It needed an identity that felt generous and welcoming, and that a small team could produce without agency help every year.
Our approach
We built a flexible system of colour, type and cut-paper shapes that anyone can assemble from a simple kit. Posters, programmes, social and on-site signage all grow from the same pieces, and we trained the volunteer team to use them.
The result
The festival now has a recognisable look that its volunteers produce themselves, year after year.
Next
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